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Range assortment software

for range reviews 

About Range Planner

Range Planner is an easy-to-use application which transforms complex analytical range review projects used for assortment analysis, into an intuitive software interface accessible for all users. Based on proven ECR methodology, Range Planner presents an intuitive approach that includes every single step required to prepare an assortment proposal taking into account both market and retailer data. It includes several models to optimise the range targeting a specific category strategy or market coverage objectives.

Why Range Planner for range reviews

How do you make sure the products represented in a category are reflecting the best return? How do you find the assortment that best satisfies the business objectives of your organisation and that of your trading partners?

Range Planner is a powerful and effective software application designed to increase the efficiency and speed of your category management process, a key part of which is assortment optimisation.

Range Planner answers questions like; “which products are core to the range and what is the individual importance of each product? Which assortment mix best satisfies the business objectives of your organisation and that of your trading partners?” During these critical insights into the category performance, Range Planner guides you through each stage, helping to build a credible product assortment, meeting the overall needs of the consumer by following Effective Consumer Response (ECR) methodology.

Evaluation of category & product assortment

Range Planner evaluates the category based on benchmark comparisons by the retailer store and market, thereby determining the opportunity gap. Range Planner cross category analysis offers a deep category review by product, segment, brand and manufacturer. In addition, financial comparisons are made between the existing assortments and the optimised assortment.

Range assortment capabilities

Range Planner combines sales and market data, with consumer shopper behaviour to optimise the range of products and space required on shelf. It is a one of a kind category assessment and assortment planning application, as well as a powerful space recommendation tool. Specifically Range Planner is a decision support tool that recommends the optimum assortment. It does this by considering store type, category segmentation, multiple product performance measures, shopper interaction and shelf space.

Range assortment linked to space planning

During the assortment optimisation Range Planner is calculating each products recommended facings, based on the stores available shelf space and inventory. The assortment and recommended facings are seamlessly passed on to each planogram ready for the shelf planning process to begin.

Range Planner helps reduce time spent on range reviews from weeks to hours, guiding you through the process in an informative and intuitive way.


Benefits of Range Planner

  • Calculate an optimised range based on consumer habits and performance
  • Well managed categories proven to increase sales between 4 - 8%
  • Manage and optimise your range assortment in hours not days and weeks like other methods
  • Confidence in range decisions based on proven ECR methodology
  • Create range justifications for new products, category segmentation and shelf placement
  • Market analysis includes an in depth assessment of category performance and plugs gaps in the range, resulting in potentially millions of pounds of increased revenue
  • Turn data into category and brand insights
  • Builds a Microsoft presentation of reports and graphs
  • Identify quick wins to increase listings and sales
  • True category management approach
  • Space and performance contribution insights

Learn more about:

Software training & support

Retail Smart consultants provide necessary training on Range Planner, in order for users to be proficient in all areas of range assortment and analysis.

As part of annual maintenance payments, full support and planogram software upgrades are provided by our dedicated team of consultants.


Range & space planning solution

Range Planner is part of a suite of application for optimising category insight and space in store and at the shelf. During the range review process,  planograms are automatically up dated with the optimised range. These planograms can also be automatically linked to the Store Planning to optimise your retail store space and add an additional level of analysis.



To discuss your range assortment requirements and interest further, please contact our consultants today.

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