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Range planning software

for range reviews

About range planning

Range planning software (ATPRO) is an easy-to-use application which transforms complex analytical range review projects used for range assortment analysis, into an intuitive software interface accessible for all users. Based on proven ECR methodology, range planning software (ATPRO) presents an intuitive approach that includes every single step required to prepare an assortment proposal taking into account both market and retailer data. It includes several models to optimise the range targeting a specific category management strategy or market coverage objectives.

Why range planning software

How do you make sure the products represented in a category are reflecting the best return? How do you find the assortment that best satisfies the business objectives of your organisation and that of your trading partners?

Range planning software (ATPRO) is a powerful and effective software application designed to increase the efficiency and speed of your category management process, a key part of which is assortment optimisation.

Range planning software (ATPRO) answers questions like; “which products are core to the range and what is the individual importance of each product? Which assortment mix best satisfies the business objectives of your organisation and that of your trading partners?” During these critical insights into the category performance, ATPRO guides you through each stage, helping to build a credible product assortment, meeting the overall needs of the consumer by following Effective Consumer Response (ECR) methodology.

Evaluation of category & product assortment

Range planning software (ATPRO) evaluates the category based on benchmark comparisons by the retailer store and market, thereby determining the opportunity gap. ATPRO’s cross category analysis offers a deep category review by product, segment, brand and manufacturer. In addition, financial comparisons are made between the existing assortments and the optimised assortment.

Range assortment capabilities

Range planning software (ATPRO) combines sales and market data, with consumer shopper behaviour to optimise the range of products and space required on shelf. It is a one of a kind category assessment and assortment planning application, as well as a powerful space recommendation tool. Specifically range planning software is a decision support tool that recommends the optimum assortment. It does this by considering store type, category segmentation, multiple product performance measures, shopper interaction and shelf space.

Range assortment linked to space on shelf

During the assortment optimisation range planning software (ATPRO) is calculating each products recommended facings, based on the stores available shelf space and inventory. The product assortment and recommended facings are seamlessly passed on to planogram software MSA and MSAX ready for planograms to be updated or automatically generated.

Range planning software (ATPRO) helps reduce time spent on category range reviews from weeks to hours, guiding you through the process in an informative and intuitive way.

Range assortment & shelf planning solution

Range planning software (ATPRO) is part of the Nexium retail range assortment and space planning solution. During the range review process, MSA (Merchandising & Space Advisor) planograms are automatically up dated with the optimised range. These planograms can also be automatically linked to the SPD (Store Plan Designer) to optimise your retail store space and add an additional level of analysis.

Benefits of range planning software

  • Calculate an optimised range based on consumer habits and performance
  • Well managed categories proven to increase sales between 4 - 8%
  • Manage and optimise your range assortment in hours not days and weeks like other methods
  • Confidence in range decisions based on proven ECR methodology
  • Create range justifications for new products, category segmentation and shelf placement
  • Market analysis includes an in depth assessment of category performance and plugs gaps in the range, resulting in potentially millions of pounds of increased revenue
  • Turn data into category and brand insights
  • Builds a Microsoft presentation of reports and graphs
  • Identify quick wins to increase listings and sales
  • True category management approach
  • Space and performance contribution insights

Learn more about:

Software training & support

Retail Smart consultants provide necessary training on range planning software (ATPRO), in order for users to be proficient in all areas of range assortment and category management.

As part of annual maintenance payments, full support and software upgrades are provided by our dedicated team of consultants.

Retail Smart partnership with Nexium

Retail Smart partners with Nexium Customer Solutions as a software distributor. Nexium are a young and dynamic company created with the aim of providing the very best service and most competitive range of software and consultancy solutions for Shopper Marketing and Sales Intelligence, in order to facilitate strategic decision planning, tactical implementation, focused on results.


Head office in Madrid, Spain